Truth in advertising

To build trust, offer transparency as the first condition of the relationship…

…and make it happen. Since 2000, I worked hard at shaping my customers’ trust in our management seminars using the traditional email marketing. While some of my competitors may be tempted to stretch the truth in trying to reach out to customers, I clinged much on honesty and transparency to build and maintain continued trust with my target market. If one is unhappy, I’m always ready to return his/her money without a condition.

Image source: http://www.kairos.com.ph

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