marketing

He who laughs last, thinks slowest.

April Fool’s Day is fast-catching up on Japan. The April 2, 2015 edition of Japan Times reports that many companies took part to humor their customers on April Fool’s Day by “offering eye-catching products and services that in some cases appeared to meet a credulous audience.”

Staff writer Magdalena Osumi says “corporate websites glowed with too-good-to-be-true offers of everything from luxury cars installed with rice cookers to speedy delivery of magazines by drone.

“April Fools’ Day hoaxes are rare in Japan, but foreign companies — and increasingly domestic ones — are happy to take part.

“On Wednesday, Audi Japan K.K. said its latest model Audi 8 luxury sedan would come equipped with state-of-the-art technology: a rice cooker.”

Here’s the link to that story http://www.japantimes.co.jp/news/2015/04/01/national/media-automakers-offer-gags-galore-as-april-fools-catches-on-in-japan/#.VRydsPwwqSp

Photo credits: The Japan Times and Audi Japan K.K.

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