Category Archives: marketing

marketing

He who laughs last, thinks slowest.

April Fool’s Day is fast-catching up on Japan. The April 2, 2015 edition of Japan Times reports that many companies took part to humor their customers on April Fool’s Day by “offering eye-catching products and services that in some cases appeared to meet a credulous audience.”

Staff writer Magdalena Osumi says “corporate websites glowed with too-good-to-be-true offers of everything from luxury cars installed with rice cookers to speedy delivery of magazines by drone.

“April Fools’ Day hoaxes are rare in Japan, but foreign companies — and increasingly domestic ones — are happy to take part.

“On Wednesday, Audi Japan K.K. said its latest model Audi 8 luxury sedan would come equipped with state-of-the-art technology: a rice cooker.”

Here’s the link to that story http://www.japantimes.co.jp/news/2015/04/01/national/media-automakers-offer-gags-galore-as-april-fools-catches-on-in-japan/#.VRydsPwwqSp

Photo credits: The Japan Times and Audi Japan K.K.

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marketing

A product that offers freebies also gives you the reason not to buy it.

It’s the age of paradox when we buy products or services that come with features that we don’t need or like. Imagine junk food that costs more than the real food. And the bigger trouble is that, we tend to buy things we don’t need to impress people we don’t like. Here’s the link to my Jan 19, 2015 column in The Manila Times. http://www.manilatimes.net/default-effect-buy-things-dont-like/156514/

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