I’m a business journalist and I like writing sharp, witty, and powerful one-liners. It makes it easy for us to remember them as lessons in our work-life. It helps us discover and re-discover ourselves through these experience-turned-lessons. The process makes it interesting for you and me. More than anything, you may feel less threatened when you view the experience as a form of game in life reduced in one sentence. Please feel free to disagree with my interpretation of your good or bad experience. If you do, then that makes it an interesting interaction. Rest assured that I will make Elbonomics as entertaining as possible, while keeping true to the principles of sound business management. I hope to give you an enjoyable experience reading Elbonomics from here on.